The 50/50 insurance program costs $50 and offers buyers a 50% discount on up to 2 sets of earplugs, good for 2 years from receipt of the original set. It's like having your own personal sale, good for any time during your first two years of owning your plugs. You actually do not even need to lose your plugs in order to redeem the insurance discounts nor do you need to get an exact replica of your first set. The discounts can be used on any type of custom earplug so long as it is within the 2 year window.  The insurance discount is a stand alone discount and can not be combined with any other sales or promotions. 
If you have insurance and need to make a claim, please use the form below.